We were delighted to welcome TKS Alumni, Donna Kirkwood (Class of 1994), back to campus last week, where she delivered an engaging and interactive workshop for some of our Art and Design students.
Titled Personal Branding & the ‘Copycat Syndrome’, the session encouraged students to reflect on their identity as emerging creatives and consider how to stand out in an increasingly competitive field. Through a hands-on activity, students were challenged to “rebrand” themselves as a fast-moving consumer good, prompting them to think critically about how they present their ideas, skills, and individuality for future study and careers.
Donna’s visit was particularly meaningful. Proudly wearing her Year 12 and Lawrence House badges, she reflected on her own journey since leaving TKS 32 years ago with what she described as “big dreams” and a simple ambition: “To be a Graphic Designer, to succeed in whatever I do, to make the most out of life.” Revisiting her 1994 yearbook during the visit, Donna shared how powerful it was to realise that the dream she held as a student had become her reality. Now a leader in Design and Education, her story provided students with a tangible example of how early aspirations can shape future success.
Donna spoke warmly about the role her teachers played in nurturing her creativity, curiosity, and confidence, emphasising how important it is for students to recognise their own potential. Her reflections echoed the enduring impact of the school’s values, reminding students that “Knowledge, Skills and Character” is more than a motto – it is a foundation for growth.
Now the Head of Art, Design & Communication at LCI Melbourne, Donna is widely respected for her creative expertise and her ability to deliver outstanding results. Since beginning her teaching career there in 2009, she has mentored many aspiring designers, including a 2016 final-year cohort shortlisted in the prestigious Big Idea International Advertising Association competition.
During the workshop, Donna encouraged students to move beyond “Copycat Syndrome” and embrace originality. While inspiration is important, she emphasised that authenticity, confidence, and a strong personal voice are what truly set creatives apart.
We sincerely thank Donna for generously giving her time to return to campus and inspire our students. Her journey is a powerful reminder that the dreams formed at school can, with passion and perseverance, become reality.
